Being a content creator can be quite stressful at times. There is constant self pressure to produce new material day in and day out. This can lead to social media burn out. Burn out can be defined as a physical or mental decline from over working/stressing.
As a content creator my self I’ve experienced periods of burn out where you feel the need to keep doing better than yesterday’s post. You just keep going and going and going until you completely drain your creative tank. Then you reach a stage where anything you create is pure shit which can lead to feelings of low motivation, sadness, wanting to delete your social media, feeling like no one likes your work etc. The saddest thing is, to anyone else not in your shoes it seems like the biggest first world problem!
So here are my top 10 ways you can deal with social media burnout.
1. Remember that it’s not always you. Likes and comments don’t truely reflect the quality of your work. Sometimes it’s the IG algorithm or maybe your audience weren’t as active on social media that particular day/time of posting. There are other factors at play when it comes to how many likes and comments you receive on a post.
2. Do what makes you scared. To keep things fresh and exciting you need to challenge yourself. Write down what makes you feel uncomfortable. Then make a plan to conquer it. For example, If you find creating videos too overwhelming, learn how on youtube. If you hate the thought of going on IG live, just go for it! Once you conquer these fears you’ll re-ignite your passion and open a lot more creative doors.
3. Don’t force the issue/take a break! Don’t waste time by forcing yourself to create content. You’ll enter a vicious cycle where nothing turns out right. Then you’ll feel guilty because you’ve wasted so much time creating redundant content. Sometimes you just need to take a break from social media, have a nap….. or wine.
4. Bank content. This has helped me so much. Create as much as you can when the opportunity presents. This way you can save up content to use when your mind goes blank!
5. Look at other content. Draw inspiration from what other people have created. Or look outside your niche for a different creative perspective. You’d be surprised at what you can find when you explore outside of your own creative bubble. Just don’t go blatantly copying someone’s work though!
6. Focus on one thing. When you feel stuck on ideas just pick one thing to focus on and work from there. For example, if I was to create a drink but had a bit of mental block, I’d maybe start with a colour. Then I’d pick an ingredient which matched the colour, then other contrasting ingredients. Before you know it you have a rough recipe + colour scheme for the photo.
7. Look at your old posts. You don’t realise how much your work has evolved over time. Go back to your oldest posts and draw inspiration from there. You’ll be shocked to see what ideas you haven’t used in a long time.
8. Collaborate. Collaborate with other creatives. Two heads are better than one.
9. Repost. Repost your previous content. Easy!
10. When you shoot photos take several styles. Change the props around it, use different lighting, a different backdrop, go outdoors, etc. Just by changing little things you can produce dramatically different photographs even if the subject stays constant. Now you have 2 or 3 photos for the price of 1.
Burn out sucks. Hopefully you can take at least one thing away from this list which can help you continue enjoying the creative process of social media!
Legit wine time.