A social media kit is basically a resume for your social media channel(s). You usually attach your kit (PDF) in an email when discussing potential brand deals/opportunities. I’ve attached my own social media kit for you to look through. It’s very basic but I think it’s best to keep it simple and to the point.
There are so many other things you can include in your social media kit. The aim is to be informative but also sell yourself. Once you have the PDF saved, all you need to do is update your stats/demographics when required. Hope this helps!